APRIL PRESTON IDENTITY AND PROMOTION
I was briefed to create a brand identity for a new Food Consulting company by its owner, April Preston. As the business was all about April’s unique experience and skills I wanted the identity to reflect her personality.
It needed to encompass the ideas of Food Guru, creativity, problem solving, a business woman with a touch of wit!
The identity had to go across stationery plus a summary letter and list of services that April could offer. My strategy was to also develop a series of postcards that detailed April’s career achievements coupled with beautiful images of food that reflected her achievements and the high quality of her work.
“I have worked with Charlotte on many diverse projects in different roles and different companies for over 15 years.
She has always exceeded my expectations in terms of creativity, flair, and project management. She has an innate understanding of customers and uses this with her deep knowledge of design to deliver exquisite responses to specific briefs.
We worked closely for many years at Marks and Spencer and enjoyed many successes together, specifically driving the seasonal events business.
Whilst working with many talented designers and branding specialists over the years, Charlotte was the one I chose to design my own company branding in October 2016, this is testament indeed to her skill and experience.”
