With the rise in popularity of artisan foods, M&S wanted to bring hand crafted-food to a wider audience. Working with small suppliers they created a range of products with great provenance. The design of the range needed to reflect the individual nature of the products whilst also creating impact on shelf. I directed my team to create a design which allowed for diversity of approach, using authentic packaging formats and materials, natural colours and finishes. All products used the strapline "Expertly sourced for Marks and Spencer"