The brief was to design packaging for a range of fresh baby food. 

The range had to appeal to parents wanting to buy the best quality premade baby food and needed to be clearly labelled by age and stage of eating.

My approach was to use illustrations of babies to appeal to customers and show the age demographic. 

My strategy included the use of clear colour coding on the illustration to further indicate the stages and used the background colours to differentiate the flavours across the range. The moodboards show how we explored themes of “Taste Voyager” and “Pure Goodness”